Andrea Pacini, born in 1986 in Tuscany, and grown between Florence and Pisa. A freelance enthusiastic about his job. Teacher at Touch, Advertising Academy. Co-founder of cultural association Italian Poster Rock Art, the only existing archive of Italian gig posters. Printer and co-founder for Rakla, screenprinting laboratory. Passionate of Volskwagen air-cooled classic cars like Beetle and the VW van. Crazy drummer for the ByTheRiver, a small Italian rock band.
I create unique and innovative designs, specifically tailor-made for my clients. I consider myself a loyal, creative and precise person (and I can assure you that the latter feature is very rare for a creative professional).
I use CMS: Wordpress, Joomla, PrestaShop, OpenCart.
I specialize in: Web Design, Front-end dev, UI/UX.
Technical skills: Html5, Css3, jQuery, Bootstrap, Less.
I have always been committed to designing and building beautiful and easy-to-use web sites: this is the only way for you to improve your web reputation, thus also maximizing the chances that a visitor of your website will become your best customer. I only realize tailor-made projects specifically studied to respond to my customers’ needs, just like a tailor who sews a dress on his customer.
I take care of the user experiences on your website. I define the creative concept, create the navigation tree by assigning the right priority to every content; I choose the naming for menu items and design prototypes of the most important pages of your website. My approach includes personal perceptions on several aspects, such as utility, ease of use, and the effectiveness of your communication.
A brand is much more than a simple logo. Your brand is the experience your customers enjoy any time they get in touch with your business. Using the skills that I’ve acquired over the years, we will create a brand from scratch in order to make it great and popular. Instead, if you already have a logo and you want to refresh your corporate image, I can create a unique and immediately recognizable work.
Thanks to the designing of printing material, I can also help you achieve your goals, by communicating your company values in a clear and attractive way. Thanks to the designing of good paper materials, we will have the chance to enjoy the attention of your target and to communicate directly with them. This allows your customers to quickly find out what you want.
When you need to often update your website, it is uncomfortable to entrust this work to someone outside the company. I can offer on-line courses through Skype to teach you how to manage your content through WordPress or other popular CMS. Since 2013 I have been a teacher of graphics and web design at Touch, Advertising Academy.
The speed at which the pages of a website are opened is crucial to fully satisfy its users and is certainly one of the most important parameters that a search engine uses to rank search results. This kind of service has been created to offer ad-hoc solutions for a successful online presence.
